SupaTrade Build It Group
How Ultimate Marketing Smash transformed SupaTrade’s regional social media presence into a multi-brand digital ecosystem spanning five Build It stores, Engen Mbazwana, Steers Mbazwana and Debonairs Mbazwana — achieving over 2500% growth in social engagement since 2022.
Background
In August 2022, Ultimate Marketing Smash approached SupaTrade Build It Pongola with a proposal to revitalise their social media presence. The engagement began as a one-store trial in September 2022. Within a few months, measurable growth and consistent content performance convinced SupaTrade to extend the partnership to all five Build It branches and their new Engen, Steers and Debonairs outlets in Mbazwana.
Client
SupaTrade Build It Group — Pongola, Ulundi, Mkuze, Manguzi, Mbazwana
Engagement
Full social media strategy, creative direction, community management and monthly reporting for Build It and associated brands.
Duration
September 2022 — Present (ongoing)
Results
Since taking over SupaTrade’s social media channels, UMS has achieved consistent month-on-month growth in reach, engagement, and in-store campaign participation. Compared to metrics recorded under the previous manager, engagement has increased by more than 2500%.
Audience Growth
- 5 Build It pages unified under one creative system
- Over 2500% increase in engagement since 2022
- Continuous month-on-month audience expansion
Operational Impact
- Streamlined campaign rollout across multiple regions
- Consistent brand tone and visual identity
- Improved coordination with local store teams
Upcoming — SupaTrade HR Management Platform
In 2025, UMS identified a gap in SupaTrade’s internal hiring process and proposed a dedicated HR Management web platform to centralise recruitment and applicant tracking. SupaTrade has approved the concept, with full project development scheduled for 2026.
Goals
- Streamline internal hiring across all stores
- Public job listings & candidate management
- Integration with Supabase + Next.js Admin
Status
In planning phase — to commence 2026. Designed, built and maintained by Ultimate Marketing Smash.
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